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`11 88 0` launches free mobile local search and navigation service based on amAze |
Tuesday, December 16th 2008 |
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Munich, December 16, 2008. Telegate AG and LocatioNet Systems Ltd., Have announced today their collaboration to launch a new free ad-funded local search and GPS navigation service for mobile phone users. Users can now download the application to their mobile phones for free from: www.11880.com or directly from the phone via: http://navi.11880.com. |
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The new service allows users to search for any business name in Germany in the comprehensive `11 88 0` database, to view the search results on a detailed map and to get voice guided turn-by-turn GPS navigation to the desired business with one click of a button. The GPS receiver (either available internally in the new phone models or an external GPS device connected via Bluetooth) will indicate the user`s location along the route with clear turn-by-turn vocal and graphical guidance to his/her destination in the shortest possible way. The new service is based on the amAze service offered by LocatioNet and includes the following main features: - Search and navigation to businesses listed in the `11 88 0` directory
- Visual and voice guided navigation to any address
- View any location on a high quality detailed map
- View high resolution satellite images (currently in few cities)
- Calculate the fastest way between two locations
- Save and manage personal favorites list
- 5 days weather forecast
The new service provides a very useful mapping and local search tool even without the presence of a GPS, with a user friendly access to rich databases of maps, directories and weather, as well as the option to calculate best routes between any two points. The `11 88 0` directory service is currently covering Germany and the mapping and navigation service is covering Europe, North America, Middle East, Australia, parts of Asia and South Africa with wider coverage added constantly. This unique service is completely free of charge (data charges may apply according to the data plan offered by the respective mobile operator) and is based on the emerging ad-funded business model. Users will receive few ad banners that will be presented to them only in idle moment of usage in friendly and a non-irritating way. In fact, the ads are yet another useful layer of information for special offers and coupons offered by nearby merchants. About Telegate Telegate ranks as one of the leading European providers for information services with around 3,000 employees. The company was founded in 1996 and has been listed on Frankfurt`s stock exchange since 1999. Its strategic focus is on extending the range of innovative services for consumers and business customers as well as expanding into the other European countries. Alongside Germany, Telegate has successfully positioned itself on the French, Italian, Austrian and Spanish markets and is considered Europe`s specialist in the directory assistance market. In the core business of classic telephone directory assistance the company has extended its market share to 37 percent. In addition, the realization of the multi-channel strategy means that the directory assistance and media competence is being transferred to the information channels Internet, SMS and mobile devices. Telegate is the only provider to offer all its directory assistance services under the one brand, its ` 11 88 0`. The consumers therefore have access to the required information in premium quality and with the media of their choice wherever they are. Business customers alike benefit from the company`s core competence of aggregating information and making it available in a customer-oriented way. Business customers profit from the directory assistance and call center services that span all industries as well as the data marketing services. About LocatioNet With a track record of over 17 years in the field of location-based services, LocatioNet is best positioned to re-define the navigation and local search market. The `amAze` service is based on LocatioNet`s Patented LBS middleware, best of its kind GIS engine and advanced client-server technology. `amAze` is provided as a fully hosted and white labeled service to mobile carriers, yellow pages vendors and other large brands and content providers.
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amAze is expanding to Singapore |
Wednesday, July 23rd 2008 |
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amAze users can now also enjoy a full coverage of Singapore maps. Click here to see the full coverage map. amAze team
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More languages are now supported by amAze |
Monday, June 23rd 2008 |
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amAze is now speaking more languages. An improved interface allows to dynamically select between different languages for both the user interface and voice instructions. The new interface even supports the `right-to-left` interface for languages such as Arabic. The currently supported languages include : - Arabic, Danish, Dutch, English, French, German, Hungarian, Italian, Polish, Russian, Spanish, Swedish. (Romanian & Turkish will be release soon.)
We are continuously adding more languages and if you are missing your own language, just drop us a note about it at the amAze Forum and we'll try to add it soon as well. amAze team
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NAVTEQ Supports the `amAze` Initiative LocatioNet Systems chooses NAVTEQ global mapping |
Monday, June 16th 2008 |
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June 16th 2008, It has been announced today that NAVTEQ will supply digital mapping to LocatioNet Systems Ltd for its `amAze` initiative.`amAze` is one of the first white labeled mobile GPS navigation system that is offered to the mobile subscribers completely free of charge. The service offers users free navigation, mapping, local search and weather over a smart downloadable mobile phone application and in several languages. |
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`amAze` is not only leading the way in white label mobile GPS navigation systems funded by advertising, but LocatioNet is also one of the first customers to take advantage of NAVTEQ`s advertising model. As a server based application, `amAze` will always be able to access the latest possible NAVTEQ maps which are updated every three months.A new an updated version 4.2 of `amAze` is being release these days, that includes many unique features that are seen for the first time for the mass-market Java phones, including bird-view navigation over satellite imagery, support for many languages, local search on several partnering yellow pages databases, updated weather forecasts and advanced user interface.We are very pleased to expand our collaboration with NAVTEQ, said Ofer Tziperman President of LocatioNet. We were looking for a worldwide agreement * and NAVTEQ`s single global map specification - plus ever expanding rich content - makes it an ideal choice. The market for mobile value added services is changing fast. Mobile operators are opening up their `walled garden` services. Similar to what happened over the internet, more services are offered free of charge to the users based on the ad-funded model. Here at LocatioNet we are prepared for this market evolution and are now standing ready with the first true ad-funded navigation and local search mobile service. `amAze` users are offered coupons and ads according to their location. Based on a smart ad-server gateway developed by LocatioNet, `amAze` is connected to several leading ad-server providers worldwide and retrieves ads relevant to each user in real-time. The ad-server gateway also offers smart sponsorship programs to companies wanting to launch `amAze` under their own brands. Ads are delivered in the forms of graphical banners or text nicely fit on the screen, while the application opening screen is reserved for sponsors who wish to advertise or to brand the entire service.This smart ad-server mechanism allows advertising to be integrated in a non-intrusive way and turns the ads into another useful and relevant source of information for the consumer. For example, coupons offered based on the user`s location provide great money saving opportunities beyond the free navigation itself. Such coupons can be saved by the user on the phone for a later redemption at the store.We are constantly looking for ways to develop and expand our content to meet the demands of innovative applications such as `amAze`, commented Serge Bussat, NAVTEQ Vice President & General Manager Consumer Applications Europe. The mobile market is certainly evolving at a very fast pace and we are likely to see many different location based business models emerging.Mobile users from around the world can download a free copy of `amAze` from www.amAzegps.com or wap.amAzegps.com . About LocatioNetWith a track record of over 17 years in the field of location-based services, LocatioNet is best positioned to re-define the navigation and local search market. The `amAze` service is based on LocatioNet`s Patented LBS middleware, best of its kind GIS engine and advanced client-server technology. `amAze` is provided as a fully hosted and white labeled service to mobile carriers, yellow pages vendors and other large brands and content providers. About NAVTEQNAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has more than 3,300 employees located in 174 offices and in 32 countries.NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.
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Free navigation app available from French wireless operator Bouygues |
Thursday, June 12th 2008 |
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June 12th, 2008. Maporama International announced today `Drive Me Spot`, a free off-board Java navigation application for mobile phones that has been available from the i-mode portal of the French wireless operator Bouygues Telecom since June 5.
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Bouygues is a French wireless operator with 8.7 million subscribers. Drive Me Spot is based on amAze, a navigation software developed by LocatioNet. Drive Me Spot is running on a large number of phones from Nokia, Motorola, Samsung, LG, Sony-Ericsson, Blackberry, and Windows Mobile devices. Drive Me Spot is a fully fledged navigation application offering detailed maps for Europe, North America, Australia, parts of Africa and Asia, satellite and aerial images, and hybrid map display, as well as worldwide weather forecasts, local search and voice guidance. The business model of this free application is based on advertising: in exchange, the sponsor brand uses idle times in the application to highlight promotions and loyalty offers. Users are informed in real time of the last promotion and can interact with the advertiser through several modes: calling a pre-selected phone number, accessing to the list of point of sales, or to be guided to the nearest point of sales. While this application is not branded Bouygues, it is however the first time such a free application is available from a wireless operator.
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amAze Moves To 2nd Phase - Integrates Location-Based Ads With GPS Navigation |
Monday, January 28th 2008 |
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London, January 28th 2008. Following the successful introduction of the world's first ad-funded FREE GPS navigation system `amAze` in mid 2007, LocatioNet Systems Ltd. announced today the launch of the second phase of this mobile initiative with the introduction of the first commercial ads that are smartly integrated into the navigation experience.
amAze is the first white labeled mobile GPS navigation system that is offered to mobile subscribers completely free of charge. Several hundred thousands users worldwide have already downloaded amAze for free to their mobile phones from www.amazegps.com. |
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amAze offers users free navigation, mapping, local search and weather forecast over a smart downloadable mobile phone application, in several languages. The service further enhances the user experience by offering coupons and ads to users according to their location. Based on a smart ad-server gateway developed by LocatioNet, amAze is connected to several leading ad-server providers worldwide and retrieves from them the relevant ads to the specific user, in real-time. The ad-server gateway also offers smart sponsorship programs to brands that wish to launch amAze to their users under their own brand. This smart ad-server mechanism allows integrating ad-banners in a non-intrusive way and turns the ads into another useful and relevant source of information to the user. For example, a coupon that is offered based on the userâs location makes amAze a great money saver even beyond the free navigation itself. Users can easily interact with the ad-banner or the sponsorship screen: - Have a full voice and map guided navigation to the store with one click
- View the advertiserâs business on a map or satellite image
- Make a voice call to the advertiser with one click
- View more information about the business, such as text, image or video clip
- Browse the business WAP site
"Location-based advertising will soon be one of the main advertising forms over mobile phones", said Ofer Tziperman, President of LocatioNet. "It is now available over amAze and we have great feedback from both users and advertisers. It offers the best of all worlds: on the one hand, a great cost effective service for users, and on the other, great contextual media for advertisers. The warm welcome for amAze in the market already in the soft launch phase shows this is the right product at the right time", He added. About amAze is a first of its kind worldwide initiative led by LocatioNet with the active participation of various content providers for digital maps, satellite imagery, weather forecasts, yellow pages, on-line directories, and more. It is far more than just a GPS navigation system, as it provides real-time access to various contextual information services and local search. The LBS middleware and mapping engine developed by LocatioNet constitute the technological infrastructure that makes this advanced mobile service possible. Downloading amAze is simple on any Java phone, either via www.amazegps.com, or directly from the phone browser at http://wap.amazegps.com.
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